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News is out today that BlackBerry has no intention of bringing a BlackBerry Messaging (BBM) application to Windows Phone. Comments published in TrustedReviews from the company indicate that it deems Windows Phone too small to warrant the investment. TechCrunch confirmed the statements.
According to TrustedReviews, BlackBerry’s David Proulx called the nonexistence of a BBM application for Windows Phone “entirely market driven,” and stated that the decision is not a “religious thing,” but is instead merely a choice made on the back (lack?) of consumer demand.
So, sorry Windows Phone fans, if you were pining for BBM, you must wait.
Might BlackBerry bring BBM to Windows Phone in the future? Yes, but only once Windows Phone reaches larger scale. In the words of Proulx, “as other platforms emerge, whichever they may be, we will execute on those platforms as well.” The question then becomes whether BlackBerry will still be around by the time that Windows Phone “emerges.”
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