Redesign the


A good design system depends on the usability of the real user. It can motivate a user to engage, play and transact with the system. A poor interface can confuse the user and ends up with the user's frustration.


Client Appreciation

Impressed by the technical know-how of the team & they have a very quick communication turnaround time. Affle was extremely professional, communicative, and their work significantly helped increase business. We'd highly recommend Affle Enterprise.

- Sudhir Syal

Chief Executive Officer


Client Appreciation

mTraction Enterprise launched our platform within the scheduled timeline, ensuring a very positive experience for its end-users and also helped to acquire more. They led a responsive and process-oriented approach with a technical understanding of various aspects.

- Rohit Reddy P

EA to Chairman


Client Appreciation

Thanks to mTraction Enterprise, we were able to develop the MVP in a timely manner which was a major accomplishment considering the global pandemic. Due to the high quality of the project, we’ve been able to form a partnership with the government to become their digital asset remittance provider for government services.

- Melvin Dickinson



Client Appreciation

Affle mE has a team of great designers having the capability to understand what we were looking to do from the beginning. Their team went above and beyond, which kept us on the project long term. They understand customer service and client centricity. The only reason we stayed with Affle mE was their professional and zealous team members.

- Samantha



Client Appreciation

Affle Enterprise enabled the client to launch critical products on time, elevating them in the eyes of their many nationwide customers. Offering comprehensive support, the team's collaborative skill was flawless. Most of the tasks were completed on time and their development was largely error-free.

Rohit Sharma

Head of VAS App Development


Client Appreciation

Affle Enterprise is equipped with highly qualified tech-enthusiasts with the ability to meet deadlines. The team has excellent command over the latest technologies to convert the client's vision into a productive business solution. They take active participation throughout the project development cycle and keep the client updated on every milestone achieved.

A Retail Startup

Chief Executive Officer


Client Appreciation

Affle Enterprise has a vested interest in supplying value to its clients. They have delivered high-performing and streamlined products to satisfaction. Supporting the collaboration with industry knowledge, the team has been attentive and managed the engagement well.

-Muneer Al Aradi,



Client Appreciation

Affle Enterprise successfully captured the vision of the client into a flawless end product in under a year. The team was innovative and possessed unique ideas. They were communicative and professional throughout the engagement. Overall, the partner was satisfied with the experience.

-Rishabh Mehra,

Managing Director & CEO


Client Appreciation

We found the right partner in Affle for our Self-serving App– My Spectra. Affle brought in a sense of commitment & made the project their own. Project planning, agile approach, and clear project objective made Affle a natural extension to our IT Team and to our purpose of #MakeLifeBetter

- Nitin Mehrotra,

Chief Operating Officer


Client Appreciation

They are very impressive and prompt to answer our concerns and queries. Thanks to the Affle Enterprise team that helped us build a platform with better communication between market buyers and sellers. They have a brilliant team of project managers that focuses on long-term relationships.

An Agricultural Commodities Marketplace

Associate Vice President of Product Management

Our UI/UX Design Process

We believe to start with the basics and follow the ABCD for a successful product


Understanding of the product goals, target audience and its usage in the real world is the first thing to start with. Scoping of the product features, hierarchy and goals has to be defined initially before working on anything else.

  • Problem Statement
  • User Goals
  • Business Goals
  • Target Audience
  • Vision & Mission
  • Desirability


Design thinking session between key stakeholders from both sides helps to brainstorm and ideate a promising product and a smooth user experience. These sessions also help to maintain the balance between the user goals and business goals.

  • Ideation
  • User Interviews
  • Scale & Feasibility
  • Stack-holder Interviews
  • KPIs
  • Competition


Pen and paper play a big role to draw the final idea and finalise the user journey before getting into the canvas and colour. Low and high fidelity wireframes also help to give a glimpse of the layout, theme and CTAs and save efforts and cost in the later stage.

  • Information Architect
  • User Personas
  • Style-guiding
  • User Journey
  • Use Cases
  • Wireframest


Design is not just the colours and pictures but it's the science behind a smooth user experience. Our certified UX researchers and UI designers are motivated to persue fresh and unique ways to engage the target audience.

  • UX Writing
  • Storytelling
  • User Interface
  • Usability
  • Behavioural Designs
  • Interactive Prototype

We follow the Industry Standards

usability is the one-stop source for user experience best practices and strategies. Learn how to create more usable, useful, and accessible websites.

Know MoreArrow

Material Design

Material Design is a design language developed by Google in 2014. Material Design uses more grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadows.

Know MoreArrow

Human Interface

Human Interface Guidelines. Get in-depth information and UI resources for designing great apps that integrate seamlessly with Apple platforms.

Know MoreArrow

Our Approach to Design

How we help clients bring their vision to life.

User Centered Approach

We create feedback loops to better understand what features users find most desirable and build technology to deliver on those needs.

Design Metrics

We'll help you track ROI from day one, ensuring you're creating the impact intended for your customers and your business.

Pixel Perfect Aesthetic Design

Maximizes sharpness and is implemented to deliver maximum fidelity in the actual product. We are creating designs that are implemented to look identical on different devices, down to the last pixel.

dedicated designteam
Dedicated Design Team

Our designers work solely on your product during the entire product lifecycle. Simple, effective designs that development teams can implement rapidly.

Lean Collaborative Design Process

We don't just design pretty interfaces. We continuously test and measure what users find accessible and useful for satisfying their goals.

Focus on Product Value

Whatever your goal is, we'll help you get there while staying laser-focused on revenue outcomes and mission impact.

Interaction Design Tools We Used

Expertise in the Following Platforms

  • adobexdAdobe XD
  • phptoshopAdobe Photoshop
  • aftereffctAdobe After Effects
  • illustratorAdobe Illustrator
  • figmaFigma
  • zeplinZeplin
  • invsionInVision
  • balasamiqBalsamiq
  • sketchSketch
  • premierPremier Pro
  • indesignIndesign

Domain's We are Expertise

Created results for more than 50+ industries & continuing

Real Estate
Travel & Tourism
Wellness and
Sports & Play
affle mtraction enterprise mobile app development

Looking For A Digital Consulting Service Only

Our team has rich industry to develop business-centric apps.

Client Appreciation

We found the right partner in Affle for our self-serving app – My Spectra. Affle brought in a sense of commitment & made the project their own. Project planning, agile approach, and clear project objective made Affle a natural extension to our IT Team and to our purpose of #MakeLifeBetter.

Nitin Mehrotra

Chief Operating Officer

We are Proud of Our Achievements

Our work speaks for us. Explore the feathers in our hat.


Frequently Asked Questions (FAQs)

Who will own the mobile app source code / Who owns the IP / legal rights of the apps developed by mTraction Enterprise ? Why should we choose mTraction Enterprise over other Digital Transformation companies ?

We are a public listed company (AFFLE - NSE) that serves as a one-stop-shop for all their digital needs. We have successfully developed & delivered hundreds of mobile apps across the globe. We are an award-winning mobile app development company having expertise in grasping your business challenges & ideate a personalized user experience through our mobile app development services.

What is the general process you follow while developing a mobile app ?

Agile Methodology is the core process, we follow for mobile app development. Some of the key steps are as below:

  • Initial Consultation
  • Gathering Requirement
  • Architecture Finalization
  • Analysis & Estimation
  • Exercising the Non-Disclosure Agreement
  • Conceptualizing the UI & UX
  • Application Development
  • Manual and Automation Testing
  • Server Deployment
  • Server Maintenance
  • Application Maintenance
  • User Acquisition and Application Marketing
Do you build apps for both iOS and Android ?

Yes, we build mobile apps for both iOS & Android. We have a pool of both Android & iOS developers with rich industry experience. Affle has expertise around native and cross platform mobile app development.

Are you location-agnostic or your services are limited to certain locations ?

We are a global technology company providing app development services around the globe. We have offices at 9 locations eg Singapore (Headquarter), Dubai, Indonesia, India (Gurgaon, Banglore, and Mumbai) etc.

Do you build MVP (Minimum Viable Product) also for feasibility study and market feedback ?

Yes, We build MVP for our clients & we always suggest our clients have a market launch of MVP before the extensive feature inclusions. It will help them to interact with their early adopters with the lean MVP app. Post getting the confidence in their idea they can go for full pace application launch.

What technologies and frameworks do you use ?

Technologies & Frameworks for Mobile App Development are:

  • Native
    • iOS - Swift, Objective-C
    • Android - Java, Kotlin
  • Hybrid
    • Ionic (AngularJS)
    • Phonegap (JavaScript)
    • Sencha (JavaScript)
  • Cross-platform Native
    • React Native
    • JavaScript, JQuery, Ajax
  • Cross-platform Native
    • React Native (JSX)
    • Flutter (Dart)

Technologies & Frameworks for web App Development are:

  • JavaScript, JQuery, Ajax
  • ReactJS
  • AngularJS
  • VueJS
  • EmberJS
  • Java
  • Frameworks
    • Bootstrap
    • Strapi
    • WordPress
    • Zend, Laravel, Code Igniter
    • Express, Hapi
    • Spring Boot, Ninja, Jas-RX
What is the difference between Native and Cross platform-based apps development ?

Native: Native apps are developed exclusively for a specific platform. These apps are developed in a language compatible with the platform. Apple, for instance, prefers Objective C and Swift for iOS app development while Google favors Java for Android app development.

Cross-platform: Cross-platform apps are developed with a single code base that supports both iOS and Android devices. Cross-platform apps are cost-effective in comparison to native apps.

What will happen to my app with new OS releases in iOS and Android ?

New OS releases might affect your app’s UI & functionality. We’d be able to help you with your app’s up-gradation to support the new OS release and new devices as well.

How much does it generally cost to develop an App from scratch ?

The cost for a mobile app development completely depends on the functionality of the app. A very simple app could be developed for under $5,000 and a complex one might cost even more than $1 Million.

I have a unique app idea. How can I share it with you in a secure manner ?

We are ready to sign a Non-Disclosure Agreement before you disclose your idea to us.

What would be the payment plan for mobile app development ?

We offer two models to work on namely: Time & Material and Fixed cost projects.

In Time & Material (T&M) we provide dedicated onsite/offsite resources and the billing will occur monthly at a mutually decided cost. We’d be open to deploying our Project managers to oversee the development, this will be at your convenience.

In Fixed Cost Projects, we analyze the complete scope and submit a fixed cost against the detailed scope of the project. The total cost will be divided into multiple milestones and deliverables would be assigned against the same for you to map the app development.

Do you provide support post-development of the app ?

Yes, we’ll always be there to support you and your product. We’d love to maintain your mobile app post-development and will be sharing the details of work done on a weekly/monthly basis.

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