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Another year is just passed, and what a year it was! A profusion of notable events took place in 2014, and we can only hope that 2015 will come with even more interesting events. 2014 has been perhaps the biggest year the mobile industry has ever seen. Some of those events and technologies were good and some not so much, but the odds are that many of these have successfully stricken a chord in most of us. 2014 is a new era in the rise of the mobile industry trends, big data and content marketing for many businesses.
Global mobile data traffic grew by 81% this year. Despite that, we can surely boast that we have witnessed all of them as they have unfolded. So here is a concise summary of those important and colorful events that happened during 2014:
This phenomenon started in 2006 with the release of Twitter. It only grew as many smartphones were released, people were able to share videos, pictures and updates in real-time. It is now very tough to imagine actively contributing on social platforms without mobile.
You have seen the statistics. The trend of mobile social networking isn’t going away. Good news is You don’t have to build a Responsive website to reach your audiences. Simply be active on social platforms such as Facebook, Pinterest Twitter and Instagram. For Eg. With 35.6 million tweets, Brazil 1-Germany 7 is the most discussed single sports game ever on twitter.It was a blowout.
Wearables come in lots of sizes and shapes for limbs, fingers and faces now. For eg. Fitbit Flex track steps, workout stats, sleep cycles and more, then deliver that information to the user’s phone & when Google Glass user walks into an airport, the device will show him the detailed info about his flight. Other wearable computing devices may be useful in the medical field as they can monitor patients’ vitals and send that information to their doctors. Some of them are:
If 2014 gave birth to a slew of wearables, then 2015 is graced to become the year they grow up. Apple iWatch is yet to launch but when it arrives, it could ignite a distressed acceleration in this emerging “arms race.”
Smartphones have become the most popular way to the bank. 70% of consumers under the age of 30 said they consider mobile banking to be a “must-have,” along with 51% of consumers over the age of 30. Mobile banking is about helping customers manage their funds easily and helping financial institutions save money.
Mobile gaming became tremendously eminent in pop culture and even those who never touched a gamepad in their lives know names such as Angry Birds and Candy Crush very well. Much more common now is the in-app purchase model. With this strategy, a game itself is totally free of cost, but some special powers and other extra benefits can be bought while playing the game. Now, a free game can be supported by advertising.
Google has launched Google Fit, Apple gave us Healthkit, and Microsoft followed them both up with Microsoft Health.
The shift to m-commerce is being driven by rising smartphone sales. Almost every second consumer completes an e-commerce transaction through his or her mobile phone. We expect the trend of mCommerce to continue on every holiday shopping season and into 2015 & beyond, underestimating the retailers to provide consumers with an excellent mobile shopping experience.
2014 was a record year of mobile tech startups. The tech-startup world is one of the constant development and rapid innovation, and it’s really hard to keep up.There were many startup trends in 2014 like Big Data, IoT, Invisible money, social branding, mobile apps development, freelancing, online shopping, etc. Few start ups which hit jackpot in 2014 are Xiaomi, Gionee, Oppo, Appstudioz, Tinder, Fabfurnish, Lyft, etc.
Which one is your favorite notable trend in 2014? What technology, according to you, boomed in 2014? What do you think about 3Ms [Millions of people engaging with Multiple offerings on their Mobile devices]
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