Apple aired a new iPad advertisement during the NFL playoff game between the San Francisco 49ers and the Carolina Panthers today, and it’s all about creativity. It’s no secret that Apple wants to push the creative aspect of its mobile devices, which are still seen largely as consumption gadgets, and this new ad embraces a grand vision of iOS as fertile ground for inspiration and creation.
“What will your verse be?” is the tagline for the ad, and the idea is that each person gets to contribute one verse to the overall poem of human experience. The iPad in the commercial is used in a number of different creative capacities, including as a filming accessory, as a prototyping tool, as a means for writing, and as a way to 3D prototype and work in the depths of the ocean.
It’s telling that many early iPad commercials depicted users in familiar settings using the gadget on their laps, on their couches or in other similarly mundane situations, while this one takes the tablet to the far corners of the earth. Apple also lists the uses depicted in the commercial in greater detail on its ‘Your Verse’ microsite to give more context.
The message is not only that the iPad is capable of true creativity, but also that it’s an aspirational device: This is a lifestyle ad akin to the kind of thing you see from Lexus and other high-end car manufacturers, and that’s a good marketing strategy for the iPad in terms of capitalizing on Apple’s brand cachet. The perceived superiority of Apple tablets in terms of quality is a key weapon the company retains in its ongoing battle with Android slates, after all.
Source: TechCrunch
January 13, 2014
Introduction The launch of Apple’s iPhone X in the revolutionary market of smartphones…
Read MoreMore than ever, in the current business scenario, your mobile app must be…
Read MoreSo you have decided to use the mobile app to reinforce your sales,…
Read MoreThe number of smartphone users around the world will surpass 3.8 billion by…
Read MoreThe mobile app market is enormous, with Google PlayStore and Apple’s App Store…
Read MoreFueled by advancements in technology, sleeker designs and increased affordability, smartphones in today’s…
Read MoreSnapchat is the most popular free messaging app that lets its users snap…
Read MoreMostly everyone has heard of the Internet of Things, or IOT, but do…
Read MoreArtificial Intelligence takes a cue from an assortment of diverse fields such as…
Read MoreIT professionals are challenged by an ever-changing business environment with digital transformation and…
Read More