Google BigQuery: The Leader in Cloud Data Warehouse Solutions


In today’s data-driven world, organizations need robust and efficient solutions to store, process, and produce a wealth of actionable intelligence. But in most scenarios, the solutions become highly costly to purchase and complex to manage, maintain, refresh, and scale. That’s where we need data warehousing solutions, which is the process of centralizing data from multiple sources into a single repository for seamless analysis and reporting at flexible pricing choices.

In recent years, BigQuery, a cloud data warehouse solution by Google Cloud, has emerged as a leader in the field. BigQuery storage is optimized for running analytic queries over large datasets. Here’s why BigQuery is winning the race in data warehousing.

google bigquery

What is BigQuery?

BigQuery is a fully managed, serverless, highly-scalable, cost-effective and enterprise-grade Cloud Native data warehouse solution provided by the Google Cloud Platform to address modern business problems. It allows users to store, manage, and analyze large and complex datasets using SQL-like commands. With BigQuery, users can perform real-time data analysis, build custom dashboards, and create reports to gain insights into their business operations. It is built on top of Google’s infrastructure and takes advantage of its security, reliability, and performance.

Features of BigQuery

features of google bigquery

features of google bigquery

out-of-the-box features of google bigquery

File Format: Text, Sequence, Avro, ORC, Parquet
REST API and SDKs: Java, Python, NodeJS, C#, Golang, PHP, Ruby

BigQuery Architecture

The working of BigQuery can be divided into three main parts – ingestion, storage & preparation and analysis.

  • Ingestion: BigQuery supports various ingestion methods such as batch loads, streaming inserts, and transfers from other Google Clouds. Once the data is loaded, it is automatically sorted into columns & rows and stored in a compressed and encrypted format.
  • Storage & Preparation: In this process, the ingested data is stored in a columnar format optimized for querying and analysis. BigQuery uses a distributed file system to store data across multiple servers, allowing high availability, scalability, and fast access. During this process, BigQuery also applies various transformations to the data, such as de-duplication, normalization, and schema changes.
  • Analysis: In this process, the stored and prepared data can be queried using SQL-like commands. BigQuery uses a massively parallel processing (MPP) architecture to execute these queries, which allows for fast and efficient processing of large datasets.


bigquery architecture

Connectors for Google BigQuery

BigQuery provides a number of connectors that allow you to connect to and work with a variety of data sources. Some of the most popular connectors for BigQuery include:

  1. Google Cloud Storage Connector: This connector allows you to import data from Google Cloud Storage into BigQuery. This makes it easy to transfer large amounts of data into BigQuery for analysis.
  2. Google Sheets Connector: This connector allows you to easily import and sync the data from Google Sheets into BigQuery.
    Google Drive Connector: This connector allows you to import data from Google Drive and combine it with other data sources in BigQuery.
  3. Google Analytics Connector: This connector is for importing data from Google Analytics, allowing users to work with website analytics data in combination with other data sources in BigQuery hassle-free.
  4. Google AdWords Connector: This connector makes it easy to work with advertising data from Google AdWords in BigQuery.
  5. Third-party Connectors: In addition to the native connectors provided by Google, several third-party connectors are available for BigQuery. These include connectors for databases like MySQL, PostgreSQL, and Oracle, as well as connectors for popular data sources like Salesforce and Marketo.

Google BigQuery Vs Other Popular Data Warehousing Tools

Let’s compare BigQuery with other popular data warehousing tools and see how it stacks up against the competition.

google bigquery vs other popular data warehousing tools

Bigquery vs Amazon Redshift

Amazon Redshift is a data warehousing solution offered by Amazon Web Services (AWS). Like BigQuery, Redshift is cloud-based and offers scalability and fast performance. However, BigQuery offers a more flexible pricing model, as well as better support for real-time analytics. Redshift, on the other hand, provides better security and data management capabilities.

Bigquery vs Snowflake

Snowflake is a cloud-based data warehousing solution that is designed to be highly scalable and flexible. It provides a unique architecture that allows for concurrent access to data from multiple users, making it well-suited for large organizations. However, Snowflake can be more expensive than BigQuery and may not be as fast for certain types of queries.

Bigquery vs Microsoft Azure Synapse Analytics

Azure Synapse Analytics is a data warehousing solution offered by Microsoft Azure. It provides a seamless experience for both data warehousing and big data analytics. Like BigQuery, it is cloud-based and offers scalability and fast performance. However, Azure Synapse Analytics may not be as fast as BigQuery for certain types of queries and may be more expensive for some organizations.

Bigquery vs Teradata

Teradata is a traditional data warehousing solution that has been around for several decades. It offers robust security and data management capabilities, but may not be as fast as BigQuery or other cloud-based solutions. Additionally, Teradata can be more expensive to implement and maintain, making it less accessible for smaller organizations.


Enterprise data warehouse solutions are constantly evolving to meet the changing needs of organizations. From cloud-based data warehousing to real-time analytics and data lakes, these trends are shaping the future of the industry and helping organizations to get more value from their data.

Advantages of Google BigQuery

When compared to other data warehousing tools, BigQuery offers a more flexible pricing model, better support for real-time analytics, and a more streamlined experience for data warehousing and big data analytics. However, other tools may offer better security and data management capabilities, so it’s essential to carefully evaluate your needs and choose the solution that best meets your requirements.

At Affle mTraction Enterprise, we offer BigQuery Enterprise Data Warehousing solutions to help organizations turn big data into valuable business insights.

Use Case of Google BigQuery : mTraction Survey Platform

Our Dashboard delivers :

– Data Visualization
– Natural Language Processing
– Gain in Customer Behavior Insights
– Mobility (freedom to use across devices)
– Business Intelligence Roadmap

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Our Expertise:

  • Our Power BI experts enhance your analytic complexity level and create new data intelligence possibilities for your organization.
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  • Integration of existing systems & BI modules to ensure effective data collection that increases your business performance.

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Google BigQuery: The Leader in Cloud Data Warehouse Solutions

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