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Responsive design trends have been changing day by day. Now it’s all about user engagement/connection with the content of the Website/ Application. Mobility has been a great factor for designers around the world to change their approach to web design.
Below are the Responsive Design Trends that Create Revolution in Web-Design Industry:
Let’s discuss more about Responsive Web Design.
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
Before you plan your design for desktop or laptop screens, think about the user experience on a mobile device. A lot of designers are embracing the mobile-first movement. This strategic approach should be used not only while Visual Design but it’s suggested to follow in the analysis phase (wire-frame design).
Why? Because mobile is becoming more relevant than desktop.
Approximately 1 in every 7 people on earth use their mobile devices to access the internet. Focus on how users interact with your website over their mobile phones first. It helps designers to analyze and prioritize the data, content, imagery, video, etc. for less real estate. It also helps to manage interactivity.
For example, We use a cursor for interaction on desktop/laptop but smartphones use touch and/or gestures so we have to design in such a way that we use less hover effect. The hover effect does not work on touch devices.
Media Queries is a CSS3 module allowing content rendering to adapt to conditions such as screen resolution (e.g. smartphone screen vs. computer screen). It became a W3C recommended standard in June 2012. and is a cornerstone technology of Responsive web design.
Earlier most websites were designed using fixed-width layouts but the introduction of minimalist design ideas created a hell lot of challenges for designers such as deciding content breakpoints, maintaining UX, maintaining visibility, etc. One of the hardest parts of responsive design is implementing a fluid grid.
A fluid grid works together with media queries to display content on different viewports. Instead of designing breakpoints for every possible viewport, you set a maximum layout size. From there, you define the widths and height by proportion, not pixel. This allows the site to rearrange the layout based on percentages.
People interact with websites differently over a smartphone than they do over a desktop. Since mobile is a handheld device so “User Engagement” becomes a necessity for any website. Unlike browsing on a desktop, users will ignore long textual content and too much detailed information will make the entire experience boring.
So being a designer we all need to prioritize and analyze data and make it interesting information using info-graphics, imagery, etc. Good use of Typography also plays a vital role in creating interesting textual info.
Don’t let those images drag your responsiveness down. Quickly scale down hefty images with tools like Adaptive Images and TinyPNG. It’s the demand for responsive designs. It becomes our duty to keep things simple so that user experience does not get affected by slow internet as well.
Keep this noted, faster sites reap the maximum benefits, and every second makes a difference. Yes, statistics say that web pages with 2 seconds of load time have an average bounce rate of 9%, while pages that take longer than this have their bounce rates skyrocket to 38%. This clearly shows, how important it is to follow the minimalist design trend to keep your website optimized for faster loading and enhanced user experience
It plays a big factor. Get rid of excessive elements, not only for your user experience but also for the website’s speed. A website weighed down by too many elements will not be pleasant to use or to look at.
This is also a very important but most difficult part. Sometimes it becomes very irritating for users to go into the menu to navigate to a specific page. A user wants the main navigation should be accessible all the time. So we have to design cleverly to identify which links we need to show or which items we can keep in the menu. It also depends upon the business requirement.
For example: If we are designing for a fashion brand which is serving to all age groups. We should atleast show the primary sections (Men, Women, Kids, etc.) on the main screens. Further drill down of navigation can be arranged in the menu.
Don’t make your users squint to read or pinch-to-zoom. Make your text size large enough to read from a smaller screen. Recommended text sizes for mobile devices are 16 px, 1 em, or 12 pt.
Most smartphones are touch-based. We need to keep a standard size for action items. According to mobile responsive design guidelines, one should design action items a minimum of 44 x 44 px for comfortable tapping. Also, it is suggested to use at least an 8px gap between two action items to avoid any kind of overlapping on tap.
It all depends on the intent of the image and the way you want to compose it. Design your site to look good in both orientations, but pay more attention to the landscape, follow the right design thinking approach, and make sure that your images aren’t stretched.
A Gird system is required for responsive design. It gives you flexibility and full control. It allows you to decide the content breakpoints, prioritize the element, and make a visual hierarchy. The Grid Systems are designed for “Mobile First”. CSS styles are scaled up from the minimum instead of scaled down from the maximum through the use of media queries.
There are a few common breakpoints for fluid grid: 320 px — Mobile portrait
Below is the example of a 960 PX based 12 columns fluid grid. The number of columns and breakpoints can be easily decided depending on the above-mentioned breakpoints.
Hope this will help you all designers to showcase your skills for responsive design to the world of web development and help you to avoid mistakes for successful web design. Need more help in making an attractive and engaging web solution? Team mTraction Enterprise will help you overcome all the web design difficulties to make content responsive.
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