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A winning strategy for businesses to be ahead of the competition is to use the latest and trending technologies like artificial intelligence in mobile app development, which creates a low-energy product requiring minimum effort, thus enhancing user experience. Think auto-correct, auto-fill and voice assistants – how much easier and more entertaining our lives have become owing to artificial intelligence in mobile phones!
App Download Data states that 142.6 billion apps and games were downloaded in 2022, out of which 87 billion were non-gaming apps.
Such stats indicate one thing very clearly– people are becoming increasingly accustomed to the convenience of mobile apps in every aspect of their lives. Moreover, users are demanding AI-powered features in their mobile phones to enjoy a unique and superior app experience.
In addition to engaging UX, AI in mobile app development ensures more functional, fast, responsive and intelligent applications. It greatly enhances the automation level, security, personalization, and pace of real-time responses.
Let’s deep dive into why mobile app development companies incorporate AI in their app development services.
With the rise of online hackers, mobile apps lacking robust protection have become soft targets for cybercrime. AI-powered security algorithms can combat this nuisance. Authentication methods are modeled on user behavior and data storage patterns, making it easy to spot malicious activities and send real-time app notifications directly to the user. Fingerprint authentication is another way AI enhances app security.
Conversational UI built using machine learning (ML) and natural language processing (NLP) technology can significantly enhance the user experience and performance of mobile apps. Mobile applications in domains like customer service, e-commerce and healthcare typically use CUI in virtual assistants and chatbots. It helps customers interact with the app using voice and text-based commands in a more natural and intuitive manner.
CUI also makes the app more accessible to users having difficulty navigating traditional interfaces, such as people with disabilities or limited literacy. There are tons of benefits of using conversational UI over traditional UI, like immediate assistance to solve customer queries and improvement in overall user engagement.
However, you must choose a well-established mobile app development company to ensure the team can tackle all the technical challenges. Employing artificial intelligence in mobile app development requires complicated techniques like handling multiple user requests while maintaining data privacy and security, ensuring accurate interpretation and response to various types of user inputs, etc.
The autoreply or smart reply feature is another ingenious AI-powered feature that’s actively used by top-performing apps like Google’s Gmail. The convenience of choosing from a range of auto-suggested responses encourages user communication through the app and also saves a lot of time.
AI-boosted translators integrated with mobile apps, laptops, and other devices play a significant role in breaking the language barrier, helping people communicate with others and carry out their activities no matter which part of the world they are in. The real-time translation technology enables applications to instantly translate various languages in real-time just by clicking a button, even without an internet connection.
AI-based algorithms used for facial recognition provide enhanced app security like never before. Since this feature was first introduced, it has undergone many improvements in terms of functionality to overcome issues like low-light sensitivity. Now, facial recognition in apps is so advanced that it can even recognize a face with enhancements like piercings and differently coloured/styled hair.
Developers and designers use AI-powered algorithms to analyze user data and understand what they want in their in-app experiences and how their wants evolve with time. Hence, they can build highly personalized and responsive applications, ensuring better engagement rates and retention.
One of the most exciting advantages of incorporating artificial intelligence in mobile app development is that the platform becomes capable of recognizing and interacting with human emotions. This is done via advanced image processing, audio data interpretation and voice intonation, enabling the system to pick up human senses through subtle speech & facial signs and give recommendations like songs or movies that suit the user’s current mood.
Content plays a crucial role in the performance of mobile applications. AI-enabled apps perform complex analytics on user data that facilitate the creation of user-friendly, relevant content based on reader persona. Moreover, AI uses optical character recognition (OCR) to convert images and translate content between languages, helping increase the app’s global reach.
AI-powered apps complete repetitive tasks in no time by automating them using machine learning algorithms. These algorithms can analyze large amounts of data and learn from patterns to perform tasks more efficiently and accurately than humans.
AI-powered apps automate data entry, scheduling, and other repetitive tasks that are time-consuming and prone to errors when done manually. By automating these tasks, AI mobile apps help increase productivity and free up time to focus on more critical tasks.
When users get higher satisfaction from using a particular app, they are more likely to make a purchase using it, become loyal and repeat customers, and recommend the app to their peers.
AI-powered mobile applications have superior performance and the latest features, significantly enhancing customer experience. Hence, the app revenue is sure to improve manifold with the incorporation of AI.
With so many companies in the market, choosing the right AI app development company that fits your business requirements can seem daunting. But there are a few key factors to consider that can help you make an informed decision.
Are you a business owner exploring opportunities to take your business to the next level?
Using artificial intelligence in mobile app development may be the solution. AI app development is futuristic and can help you connect with your customers like never before!
Want to discuss your AI mobile app ideas with mTraction Enterprise? Book A Free Consultation with our industry experts today.
April 27, 2023
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